It's no surprise 3D billboards have been all the rage in recent years. We've seen numerous high-profile brands such as Nike use them as an eye-catching medium in the past. Well, it's Nintendo's time to shine.
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Super Nintendo World - Mario Kart: Bowser's Challenge Promotional Video
Nintendo's no stranger to 3D billboard advertisements. In the past, they've promoted both The Super Mario Bros. Movie as well as the Pokémon Scarlet and Pokémon Violet video games. This most recent video displays the new immersive ride, Mario Kart: Bowser's Challenge, that opened earlier this year in Super Nintendo World, Universal.
The 3D billboard is located at the intersection of Figueroa Street and Pico Blvd in downtown Los Angeles. The billboard boasts an absolutely massive, 50' x 300' LED display and is one of the largest video billboards in the Los Angeles area.
What is Mario Kart: Bowser's Challenge
Mario Kart: Bowser's Challenge is an immersive ride available in Super Nintendo World, Universal Studios. Throughout the experience, riders wear goggles and battle alongside characters like Mario, Luigi, and Princess Peach.
Riders will complete a Mario Kart circuit in order to defeat Team Bowser and win the Golden Cup. The ride utilizes cutting-edge technology, allowing participants to compete at both an individual as well as team-based rate. Better yet, you're able to race again and again to try for better scores and new outcomes based on your performance.
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Have you been to Super Nintendo World in Universal Studios to ride Mario Kart: Bowser's Challenge?