Major Web Transition: Nintendo Japan Adopts Global ".com" Domain

In a notable news update, Nintendo has declared a pivotal shift for its Japanese website, moving from the current nintendo.co.jp to a new global domain, nintendo.com/jp.

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Nintendo Japan Announces .com Domain Shift

Nintendo Japan's social media account made this announcement earlier this morning, indicating the upcoming change:

From X's Google translate feature, we can see the following:

Starting tomorrow, February 26th (Monday), due to server environment improvements, we will be changing the URL (domain) of the Nintendo homepage, except for some pages.
Please note that even if you access the old URL, you will be automatically redirected to the new URL.
Thank you for your continued support of the Nintendo homepage. - @Nintendo, X

Seamless Transition and Server Enhancements

This strategic move, primarily aimed at enhancing server environments, signifies a broader initiative by Nintendo to streamline its online presence. Despite the change, not all web pages will transition to the new domain, with certain sections like company information and support likely to remain on the old domain due to complexities in implementation.

Towards a Unified Web Presence

Nintendo's gradual shift towards a unified domain reflects a long-term vision, particularly evident as the Japanese web eShop and official game websites have already adopted the .com domain. This alignment across regions underscores a concerted effort to centralize Nintendo's digital footprint, facilitating a more cohesive and user-friendly experience across its global audience.

Will Nintendo change to a .com domain in other regions?

This domain consolidation could potentially extend to other regions, hinting at a future where Nintendo's online presence is universally accessible through the nintendo.com domain, aligning with its global brand strategy and enhancing user engagement across different markets. However, no official announcements - outside of the planned Japanese site migration - are expected to take place.

When will the Nintendo Japan website change take place?

Nintendo has indicated this change will take place starting February 26th.

Although the new URL momentarily leads to a 404 error, the transition promises seamless navigation for users, automatically redirecting from the old address without the need for manual updates to bookmarks or links.