The fervor surrounding Pikmin 4’s release in Japan is hard to ignore, with it recording sales figures that are not just impressive, but historic for the franchise. Notably, the number of physical copies sold within the first week outstripped the combined first week sales of the initial three Pikmin games, as confirmed by Famitsu, Japan's esteemed video game magazine.
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Pikmin 4's Sale Numbers so Far
Diving into the numbers, Pikmin 4 managed to sell an astounding 401,853 copies within a mere week of its launch, cementing its position at the pinnacle of Famitsu's physical game sales chart for the week ending on July 23. To put this in perspective, Pikmin, Pikmin 2, and Pikmin 3 achieved first-week sales of 101,299, 161,930, and 92,720 copies respectively. If you're crunching the numbers along with me, you'd note that the combined first-week sales of its predecessors pale in comparison to Pikmin 4’s remarkable achievement.
What's more, these figures only reflect physical sales, leaving digital sales data a mysterious, but promising, blank canvas. Nintendo remains tight-lipped on the digital sales front, but given the evolving gaming landscape and increased preference for digital over physical copies, it's highly probable that the actual first-week total sales figures are considerably higher than the reported 401,853.
Pikmin 4 Marketing Efforts & Collaborations
Looking back, Pikmin 3 Deluxe - the Switch re-release of Pikmin 3 - held the crown for the franchise's best launch week, selling 171,349 physical copies in its opening week. However, it's clear that Pikmin 4 didn't just surpass this benchmark; it soared past it.
This triumphant success isn't the result of sheer luck or happenstance. Instead, it was bolstered by an extensive and highly visible advertising campaign that blanketed Japan in anticipation of the game's release. In fact, such was the reach of the campaign, you could indulge in Pikmin 4 themed sandwiches at Family Mart convenience stores across the nation or enjoy the upcoming Pikmin 4 Boba collaboration with Kung Fu Tea.
At the heart of this vibrant world of Pikmin lies Nintendo’s chief designer, Shigeru Miyamoto. As the creative mind behind Super Mario, Miyamoto recently reflected on the Pikmin series' performance over the years. He conceded that it hadn't "exploded" commercially like other franchises, attributing this to the game’s challenging controls and depth of gameplay. He noted that the team had devoted considerable effort to framing these features as "interesting" rather than "difficult."
It seems that these efforts have not been in vain. VGC hailed Pikmin 4 as a “brilliant entry point for new players," praising its smart, content-packed refinement of the franchise. While they noted that long-time fans might be slightly dismayed by the slow build-up of its expansive campaign, the verdict is overwhelmingly positive. Pikmin 4 has clearly struck a chord with its audience, combining strategic depth with captivating gameplay to offer an immersive experience for newcomers and veterans alike.
Conclusion
In conclusion, Pikmin 4’s blockbuster debut in Japan paints a picture of a franchise coming into its own. It's an exhilarating narrative of how thoughtful game development, coupled with a strategic marketing push, can reinvigorate a beloved series and enchant a whole new generation of players. And as we watch the game's journey unfold, it's clear that Pikmin 4 isn’t just another game; it's a testament to Nintendo's enduring prowess in the world of gaming.
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