The Pokemon Company and the renowned Van Gogh Museum are promising an exciting time for fans of both art and pop culture.
In the teaser video above, Pokemon characters Pikachu and Eevee were artfully presented frolicking among a lively field of sunflowers—an homage to one of Vincent Van Gogh's iconic paintings. The scene took an imaginative turn as a droplet of paint serendipitously graced Pikachu's head, seamlessly transforming the sky into a living canvas reminiscent of Van Gogh's artistic style.
The teaser concluded with a glimpse of Van Gogh's celebrated work, "Sunflowers," reimagined to showcase the Pokemon Sunflora, leaving the audience intrigued about the full scope and nature of this collaboration. The launch is scheduled for September 28th, setting the stage for an eagerly anticipated collaboration that harmonizes artistic legacy with contemporary pop culture.
This collaborative initiative follows The Pokemon Company's prior successful endeavor with the Tokyo Metropolitan Art Museum in 2018. During this partnership, museum visitors had the unique opportunity to acquire exclusive Pokemon Trading Card Game cards designed in the distinct style of Edvard Munch's "The Scream," offering a novel interpretation of beloved characters. These limited-edition cards have since become prized possessions for collectors, not only for their aesthetics but also due to their scarcity. For instance, the Pikachu Munch Promo card, available for a brief period during Japan's Pokemon Week, has substantially appreciated in value and is now estimated to be worth approximately $670 (£540) according to the Trading Card Price Index by Price Charting.