Bandai Namco Launches 'Kirby’s Toki-Meki Crane Fever' Merchandise Series

Bandai Namco has officially announced the launch of a new merchandise series titled "Kirby’s Toki-Meki Crane Fever." This series is a direct nod to the crane game from Kirby's Adventure, an iconic title for the NES. The merchandise line is distinguished by its design, which draws heavily on the aesthetics of the 1980s and 1990s, featuring elements like squiggles, neon lights, and pixelated colors, prominently showcasing characters like Kirby and Waddle Dee.

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Kirby’s Toki-Meki Crane Fever Merchandise

The range of merchandise is extensive and includes items such as plush toys, figures, pouches, clocks, and miniature replicas of crane games. Key items in this series include large plushies, measuring approximately 30 cm in height, made from shiny velour fabric and accessorized with headphones and mini plushies. The series also offers smaller mascot plushies, about 5 cm in height, ideal for carrying around. Additionally, consumers can find practical pouches with badges, creatively designed room lights featuring Kirby, and an interactive piggy bank that exhibits light and movement when coins are inserted.

Kirby’s Toki-Meki Crane Fever Merchandise | Image: Bandai Namco

An exclusive lottery event is being held in Japan, associated with this merchandise launch. Participants can enter this lottery by engaging with specific crane game machines. The prizes are categorized into various types, including enamel mini shoulder bags, rubber coasters, and stickers, each incorporating the distinct "Tokimeki☆Crane Fever" artwork.

Moreover, Bandai Namco has initiated a promotional campaign on Twitter, where participants can win a "Super BIG Plushie" of Kirby. This campaign, alongside the merchandise release, emphasizes the company's strategy to blend nostalgia with modern marketing techniques.

For online fans, Bandai Namco offers a campaign on the "toru-mo" online crane mall, where participants can win a unique multi-mat, among other items, by playing targeted games.

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